Plenty of barbers get by on walk-ins, a sign and word of mouth. But when someone new to Bolton, Bury or Manchester searches for a barber nearby, they check a few things before they choose one. Are you open now? Do I need to book? What does a skin fade cost? Is the cut any good?
A barber website doesn't need to be big. It needs to answer those questions faster than the shop down the road. Here's what to include.
1. Walk-in, booking or both: say it at the top
It's one of the first things new customers want to know, and it's easy to bury. Put one clear line at the top of the homepage:
- "Walk-ins welcome, no appointment needed"
- "Appointments only: book online"
- "Walk-ins all day, or book to skip the wait"
If you take walk-ins, say when the last one is, for example "last walk-in 30 minutes before closing". It saves an awkward conversation at the door.
If you already use a booking app, put a Book now button next to that line and link straight to it. We weigh up booking apps against your own site in our salon website guide, so we won't repeat it here.
2. Opening hours you keep up to date
Opening hours are one of the first things people look for, so keep them on the homepage, as text, and keep them right. Add bank holiday and Christmas hours a couple of weeks ahead.
If you have a Google Business Profile, keep the hours there matching your website. Google's guidelines ask businesses to give their regular customer-facing hours, and let you set special hours for days like holidays [1].
3. A price list, as text
Put your prices on the site as real text, not a photo of the board on the wall. Our salon website guide covers how to set out a full price list.
4. Your barbers
People choose a barber as much as a barbershop. A short line for each person helps new customers pick:
- Their name and a photo (with their permission)
- What they're best at: fades, beard work, longer styles, kids' cuts
- Which days they work, if it varies
If someone leaves, take them off the site. A customer who walks in asking for a barber who left in the summer has had a bad start.
5. Photos of your cuts, with permission
Your best cuts are your best advert, but always ask before you take or post a photo of a customer. Our salon website guide explains how to handle photo permission.
6. How to find you
A barbershop is somewhere people walk into, so make it easy:
- Your full address and a map
- Parking, the nearest bus stop or a landmark: "opposite the library"
- Whether there's step-free access
7. Built for phones
Around 53% of UK web traffic came from mobile phones in September 2026, according to StatCounter [3]. Some will look you up on the street, deciding whether to walk in. Keep the hours, the walk-in line, the price list and a tap-to-call button all within a thumb's reach.
8. Honest claims and genuine reviews
"Best barber in Bolton" is the kind of claim everyone makes and nobody can prove. Government guidance warns that giving false information or presenting information in a misleading way can be an unfair practice [2]. Stick to things you can show: how long you've been cutting, what you specialise in, and what customers say.
For reviews, ask happy customers and send them a link. Never write your own or buy them, and don't offer anything in return. UK law bans fake reviews and reviews that hide that they were incentivised [4]. Our guide shows how to ask well: How to Get More Google Reviews (Without Being Pushy).
Quick checklist
- [ ] Walk-in, booking or both, said at the top
- [ ] Opening hours as text, with bank holiday changes
- [ ] A full price list as text, with full prices
- [ ] Your barbers and what they're best at
- [ ] Photos of cuts, with permission
- [ ] Address, map, parking and access
- [ ] Hours, walk-in line, prices and tap-to-call easy to reach on a phone
- [ ] Honest claims and genuine reviews
How Yesmo can help
We build websites for barbers, salons and other local businesses entirely by email. See web design for salons; the same prices and set-up apply to barbershops. Based nearby? See web design in Bolton or web design in Bury. On our prices page:
- Starter (from £549, see /pricing/ for current offers): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, and you can edit it yourself (with an active Care plan).
- Add-ons: online booking on Starter (£75), and editing it yourself on Starter (£10/month, needs an active Care plan), handy for changing your hours.
- Build times, once we have your content: Starter 7 calendar days, Business 14 working days.
- Hosting isn't free: every website we host is on Care (£29/month, hosting included) or Care Plus (£49/month), with a 12-month minimum from launch, or on Pay Monthly from £59/month, see /pricing/.
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you do. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal advice.
Sources
Checked 28 Oct 2026. 1. Google Business Profile Help, "Guidelines for representing your business on Google" (opening hours; menus for service businesses): https://support.google.com/business/answer/3038177?hl=en-GB 2. GOV.UK (CMA), "What businesses need to know about unfair commercial practices" (updated 3 December 2025): https://www.gov.uk/government/publications/what-businesses-need-to-know-about-unfair-commercial-practices/what-businesses-need-to-know-about-unfair-commercial-practices 3. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 4. legislation.gov.uk, Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13: https://www.legislation.gov.uk/ukpga/2024/13/schedule/20