An extension, a loft conversion or a new kitchen is one of the biggest things most households ever pay for. Before a homeowner in Wigan or Bury invites a builder round to quote, they want to feel sure about one thing: can I trust you with my house and my money?
A builder website is where you answer that before you've even met. Here's what to include.
1. Say what you build, and where, in one line
At the top of the homepage, say plainly what you do and where you work, for example "Builders in Horwich and Bolton: extensions, loft conversions and renovations." Then add a clear way to get in touch: a phone link, an email address and a short enquiry form.
2. Real projects, with a short story each
Photos sell building work better than anything you can write. For each project, show:
- Before, during and after photos
- What the job was and roughly how long it took
- Anything tricky you solved, such as a sloping garden or an awkward party wall
Use your own photos, never stock images or other firms' work. Get the client's permission before showing their home, and leave out the house number and street.
3. Services people actually search for
List your main services in plain English, with a page or section for the ones you want more of:
- Extensions (single and double storey)
- Loft conversions
- Garage conversions
- Renovations and refurbishments
- Kitchens and bathrooms
- Structural work, such as knocking through walls
4. Explain how you quote and how payments work
Homeowners worry about prices creeping up. A short "how we work" section helps:
- How the first visit and the written quote work
- What's included and what isn't (skip hire, materials, making good)
- How payments are staged, and that nothing is paid before work is agreed in writing
- How you handle changes to the plan once work has started
Be careful with what you write here. Under the Consumer Rights Act 2015, what a trader says or writes about their service can become part of the contract if the customer relies on it [1], and services must be carried out with reasonable care and skill [2]. Only promise what you deliver every time.
5. Show you know the paperwork
Planning, building regulations and neighbours put many people off starting a project. You don't need to give advice, but showing you understand the process builds confidence. Facts from GOV.UK you could mention (these apply in England and Wales; Scotland and Northern Ireland have their own rules):
- Building regulations: with a full plans application, you'll usually get a completion certificate within 8 weeks of the work being finished, as long as it complies [3].
- Party walls: if work affects a shared wall, the owner must give the neighbour notice between 2 months and a year before starting [4].
- Planning permission: GOV.UK explains when it's needed and what counts as permitted development [5].
Then say which parts you help with, such as working with the customer's architect or building control. Link to the GOV.UK pages rather than paraphrasing the rules in detail, because they change.
6. Trust: insurance and memberships, only if current
If you hold public liability insurance, say so. If you're a member of a scheme such as TrustMark, which describes itself as the Government Endorsed Quality Scheme for work in and around the home [6], show it with a link to your entry on the scheme's checker. Only show memberships you currently hold. Customers may check, and misleading claims can break consumer protection law.
7. Make it easy on a phone
More than half of UK web traffic now comes from mobile phones: around 54% in September 2026, according to StatCounter [7]. Many homeowners look builders up on their phone, often after seeing a van or a sign. Keep the contact button at the top and the project photos quick to load.
8. Areas you cover, honestly
Say which towns you work in, for example Bolton, Horwich, Westhoughton and Chorley. Avoid churning out near-identical pages for every town; Google treats pages built only to rank for similar searches as doorway abuse [8]. Our local SEO guide explains what works instead.
9. Genuine reviews
Ask every happy client for a review once the job is finished, and make it easy with a link. Never offer a discount in exchange. Our guide shows how: How to Get More Google Reviews (Without Being Pushy). If you also use a lead site, our comparison of Checkatrade, MyBuilder and your own website may help.
Quick checklist
- [ ] What you build and where, in one line at the top
- [ ] Real projects with before and after photos
- [ ] A page or section for each main service
- [ ] How you quote, stage payments and handle changes
- [ ] The paperwork you help with, linked to GOV.UK
- [ ] Insurance and memberships, only if current
- [ ] Phone-friendly contact
- [ ] The areas you really cover
- [ ] Genuine reviews
How Yesmo can help
We build websites for builders entirely by email. See web design for builders. On our prices page:
- Starter (£549): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, and you can edit it yourself (with an active Care plan).
- Add-ons: an extra area page (£50) and an instant quote calculator (£150).
- Build times, once we have your content: Starter 7 calendar days, Business 14 working days.
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you build. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal advice.
Sources
Checked 26 Oct 2026. 1. legislation.gov.uk, Consumer Rights Act 2015, section 50: https://www.legislation.gov.uk/ukpga/2015/15/section/50 2. legislation.gov.uk, Consumer Rights Act 2015, section 49: https://www.legislation.gov.uk/ukpga/2015/15/section/49 3. GOV.UK, "Building regulations approval": https://www.gov.uk/building-regulations-approval 4. GOV.UK, "Party walls and building work": https://www.gov.uk/party-walls-building-works 5. GOV.UK, "Planning permission": https://www.gov.uk/planning-permission-england-wales 6. TrustMark, homeowner information: https://www.trustmark.org.uk/homeowner 7. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 8. Google Search Central, "Spam policies for Google web search" (doorway abuse): https://developers.google.com/search/docs/essentials/spam-policies