When someone needs an electrician, they're letting a stranger work on something that can be dangerous if it's done wrong. So before they get in touch, they want reassurance. A good electrician website gives them that quickly, and on a phone.
Here's what to include, whether you're a one-van operator in Bolton or a small team covering Horwich, Chorley and beyond.
Why electricians need a website (not just a directory listing)
Directories and lead sites can bring work, but you're one profile among many, on someone else's terms. Your own website is the one place that's fully yours. It's where your Google profile, van and invoices can all point. We compare the options in Checkatrade, MyBuilder or Your Own Website? and Do Tradespeople Really Need a Website?
1. Say what you do and where, straight away
The top of your homepage should answer three questions in a few seconds: what you do, where you work, and how to get in touch. For example:
Domestic & commercial electrician in Bolton. Rewires, consumer units, EV chargers and EICRs across Bolton, Horwich and Westhoughton.
Put the same trade and town in your page title, e.g. "Electrician in Bolton | Smith Electrical". Our local SEO guide explains why.
2. Show your registration properly
This is where electricians can stand out. In England, Part P of the Building Regulations covers electrical safety in homes. Some work is notifiable: the official guidance lists installing a new circuit, replacing a consumer unit, and adding to or altering circuits in a "special location", such as the area around a bath or shower, or a room with a swimming pool or sauna heater [1].
Notifiable work has to be certified. One way is to be registered with a competent person scheme, which lets you self-certify your own work instead of going through building control [1][2]. The government lists the authorised schemes for electrical work in homes. They include NICEIC (run by Certsure) and NAPIT [2].
On your website:
- Show your scheme logo only if you're genuinely registered, and keep it current.
- Help customers check you. NICEIC has a "find a contractor" search [3], and the Registered Competent Person Electrical site lets householders find or check an electrician by postcode or company name [4]. Link to your entry.
- Explain it in plain English. For example: "We're registered, so we can sign off notifiable work like consumer unit changes, and you'll get the certificate."
Never claim a registration or qualification you don't hold. Apart from the risk to your reputation, misleading claims can break consumer protection law.
3. A page for each main service
One long list of "services" is easy to skim past. Give your main jobs their own page:
- EICRs for landlords
- Consumer unit upgrades
- EV charger installation
- Rewires
- Fault finding and call-outs
Each page should explain what's involved, roughly how long it takes, and what the customer gets at the end.
The landlord page is a good opportunity. Under the electrical safety standards regulations in England, landlords must have their electrical installations inspected and tested by a qualified, competent person at least every 5 years. They must get a report (usually an Electrical Installation Condition Report, or EICR) and give a copy to existing tenants within 28 days [5]. Since 2025, the rules also cover the social rented sector [5]. A clear page explaining this, with a simple way to book, speaks directly to landlords searching for "EICR Bolton".
4. Make contact easy on a phone
More than half of UK web traffic now comes from mobile phones: around 54% in September 2026, according to StatCounter [6]. So:
- Put a tap-to-call link or email link near the top of every page
- Keep your contact form short: name, phone or email, postcode and a description of the job
- Say how quickly you usually reply, if you can stick to it
5. Real photos and genuine reviews
Photos of your own work, such as a tidy consumer unit, an installed EV charger or your van, build more trust than stock images. Before-and-after shots work well. Ask customers' permission before you photograph their home.
Reviews matter too. Ask every customer, make it easy with a direct link, and never offer incentives. Our guide shows how: How to Get More Google Reviews (Without Being Pushy).
6. Clear pricing guidance
You don't need a full price list, but "from" prices or typical ranges for standard jobs such as EICRs or EV charger installs help people decide whether to get in touch. If prices depend on the job, say what affects them: property size, access, and how many circuits are involved.
7. The areas you cover, without copy-paste town pages
List the towns and areas you cover. If you add separate area pages, make each one genuinely local, with real jobs you've done there. Near-identical "Electrician in [Town]" pages can count as doorway pages under Google's spam policies [7].
Quick checklist
- [ ] Trade, town and contact details at the top
- [ ] Scheme registration shown and checkable (only if held)
- [ ] Notifiable work explained in plain English
- [ ] A page for each main service, including EICRs for landlords
- [ ] Tap-to-call or email near the top on mobile
- [ ] Short contact form
- [ ] Real photos and genuine reviews
- [ ] "From" prices or what affects the price
- [ ] Areas covered, without copy-paste pages
How Yesmo can help
We build websites for electricians and other trades, entirely by email. See our web design for electricians page. On our prices page:
- Starter (£549): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, more local search set-up, and you can edit it yourself.
- Add-ons: an instant quote calculator (£150), online booking on Starter (£75), and extra genuinely local area pages (£50 each).
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you do. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal advice. Check the current rules with your scheme or local building control.
Sources
Checked 13 Oct 2026. Rules change, so check the latest versions. 1. GOV.UK, "Electrical safety: Approved Document P" (Building Regulations 2010, Part P, dwellings, England; 2013 edition, PDF read directly; notifiable work under regulation 12(6A)): https://www.gov.uk/government/publications/electrical-safety-approved-document-p 2. GOV.UK, "Competent person scheme: current schemes and how schemes are authorised" (updated 17 Sep 2026): https://www.gov.uk/guidance/competent-person-scheme-current-schemes-and-how-schemes-are-authorised 3. NICEIC, "Find a Registered Electrician or Contractor": https://www.niceic.com/find-a-contractor 4. Registered Competent Person Electrical, find or check an electrician: https://www.electricalcompetentperson.co.uk/ 5. GOV.UK, "Electrical safety standards in the private and social rented sectors: guidance" (published 1 Nov 2025): https://www.gov.uk/government/publications/electrical-safety-standards-in-the-private-and-social-rented-sectors-guidance/electrical-safety-standards-in-the-private-and-social-rented-sectors-guidance 6. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 7. Google Search Central, "Spam policies for Google web search" (doorway abuse): https://developers.google.com/search/docs/essentials/spam-policies