Nobody hires a landscaper from a paragraph of text. They hire the one whose patio, fencing or lawn looks like the garden they want. That's true whether they're in Horwich, Bolton or anywhere else.
A good landscaper website does two jobs. It shows your work well, and it makes asking for a quote easy. Here's what to put on it.
1. Before-and-after photos, grouped by job type
Your photos are your best salesperson, so give them room:
- Group them by the work you do: patios and paving, fencing, turfing and lawns, planting, driveways, garden clearances
- Show a "before" next to each "after" where you have one
- Add a line or two about each job: what was done, roughly how long it took, the materials used
- Take photos in good light, and take them from the same spot before and after
Get the customer's permission before you show their garden, especially if the house or street is recognisable.
Google also uses the text around a photo to understand it. Its image guidance recommends descriptive file names, titles and alt text, and placing images near relevant text [1]. "sandstone-patio-horwich.jpg" with a short caption tells Google far more than "IMG_4471.jpg".
2. A clear page or section for each service
"Landscaping and gardening" on its own doesn't tell a customer much. Give each main service its own page or section:
- Patios and paving: materials you lay, and what affects the price
- Fencing and gates: panel types, posts, repairs as well as new fences
- Lawns and turfing: new turf, levelling, artificial grass if you do it
- Planting and garden design: if you offer design, say how it works
- Maintenance: regular visits, hedge cutting, seasonal tidy-ups
Separate sections help customers find the job they need, and they give Google a clearer idea of what you do.
3. Honest notes on the rules (and only what you're sure of)
Customers trust a landscaper who knows the rules. A couple of points are worth a short note on the relevant page.
Front garden paving. In England, paving more than 5 square metres of a front garden only counts as permitted development if the surface is permeable. Using traditional impermeable materials with no way for water to soak away needs planning permission [2]. If you lay permeable block paving or gravel, say so.
Protected trees. If a tree has a Tree Preservation Order, cutting it down, topping, lopping or uprooting it without the council's written consent is prohibited [3]. For trees in a conservation area, the council usually needs 6 weeks' notice before certain work, unless an exception applies [3]. A line saying you check before working on trees shows customers you won't land them in trouble.
Keep these notes short, link to the official guidance, and add "check with your council if you're unsure". Don't give planning advice you're not qualified to give.
4. Your waste carrier registration
Garden clearances and patio jobs produce waste, and you take it away. In England, a business that transports waste must register as a waste carrier, and it can face an unlimited fine if it doesn't [4]. Once you're registered, your details appear on the Environment Agency's public register [4].
Homeowners have a duty too. The law says occupiers of homes in England and Wales must take reasonable measures to make sure their household waste only goes to an authorised person [5]. So put your waste carrier registration number on your website and link to the public register. It's a small detail, but it answers a question careful customers are already asking.
(There's a different registration process in Scotland, Wales and Northern Ireland [4].)
5. Memberships and insurance, but only the real ones
If you belong to a trade association, show it and link to where customers can check. If you have public liability insurance, you can say so. Never show a badge or logo for a scheme you're not a member of, and remove it if your membership lapses.
6. Make the quote form easy on a phone
More than half of UK web traffic now comes from mobile phones: around 54% in September 2026, according to StatCounter [6]. Plenty of your customers will be stood in their own garden when they look you up.
Keep the quote form short: name, contact details, postcode, the type of job and a box for a few words. Let people attach a photo of their garden if you can. Put a tap-to-call button and your email address near the top too.
If your pricing is fairly predictable, for example turfing per square metre, an instant quote calculator can give people a rough idea before they ask.
7. The areas you really cover
Name the towns and villages you actually work in, for example "Horwich, Westhoughton, Blackrod and Bolton". Write it for people, not a list of 40 towns at the bottom of the page. Avoid near-identical pages for every town; Google treats pages built only to rank for similar searches as doorway abuse [7]. Our local SEO guide explains what to do instead.
8. Seasonal updates and genuine reviews
Landscaping is seasonal. Move the work you want more of to the top of your homepage each season: patios and fencing in spring, maintenance in summer, clearances and hedge cutting in autumn.
Ask happy customers for a review, and make it easy with a link. Never offer anything in exchange. Our guide shows how: How to Get More Google Reviews (Without Being Pushy).
Quick checklist
- [ ] Before-and-after photos, grouped by job type, with captions
- [ ] A page or section for each main service
- [ ] Short, accurate notes on front garden paving and protected trees
- [ ] Your waste carrier registration number and a link to the register
- [ ] Only real memberships and insurance
- [ ] A short quote form, tap-to-call and email near the top
- [ ] The areas you really cover
- [ ] Seasonal updates and genuine reviews
How Yesmo can help
We build websites for landscapers entirely by email. See web design for landscapers, or read website vs Facebook page if your work currently lives on Facebook. On our prices page:
- Starter (£549): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, and you can edit it yourself (with an active Care plan).
- Add-ons: an extra area page (£50) and an instant quote calculator (£150).
- Build times, once we have your content: Starter 7 calendar days, Business 14 working days.
- Hosting isn't free: every live site we host is on Care (£29/month, includes hosting) or Care Plus (£49/month), both with a 12-month minimum from launch, or on Pay Monthly: £59/month for 24 months, Starter only, with hosting and Care included and no build fee upfront, just your first £59 month (Care Plus option £79/month).
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you do. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal or planning advice.
Sources
Checked 27 Oct 2026. 1. Google Search Central, "Image SEO best practices": https://developers.google.com/search/docs/appearance/google-images 2. GOV.UK, "Permeable surfacing of front gardens: guidance": https://www.gov.uk/government/publications/permeable-surfacing-of-front-gardens-guidance 3. GOV.UK, "Tree Preservation Orders and trees in conservation areas": https://www.gov.uk/guidance/tree-preservation-orders-and-trees-in-conservation-areas 4. GOV.UK, "Register or renew as a waste carrier, broker or dealer (England)": https://www.gov.uk/register-renew-waste-carrier-broker-dealer-england 5. legislation.gov.uk, Environmental Protection Act 1990, section 34(2A): https://www.legislation.gov.uk/ukpga/1990/43/section/34 6. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 7. Google Search Central, "Spam policies for Google web search" (doorway abuse): https://developers.google.com/search/docs/essentials/spam-policies