A garage has a sign, a forecourt and opening hours. A mobile mechanic has a van and a phone. So when a driver in Bolton, Farnworth or Wigan searches for someone to come to them, your website does the job a shopfront would: it shows you're real, explains what you can fix on their drive, and makes booking easy.
Here's what to put on it.
1. The jobs you do at the customer's home (and the ones you don't)
Start with a clear list of the work you do on site, for example:
- Servicing and oil changes
- Brakes: pads, discs and callipers
- Batteries, starter motors and alternators
- Diagnostics and warning lights
- Suspension, exhausts and other common repairs
Then be honest about the limits. If a job needs a ramp or a workshop, say so, and say what you'll do instead: refer it on, or tell the customer up front. A driver who knows you can't do their clutch on the drive won't waste your morning, and they'll trust the rest of your list more.
2. Where the car needs to be
It's a question mobile mechanics hear a lot, so answer it on the site.
In England and Wales, it's an offence to carry out repairs, servicing or maintenance on a motor vehicle on a road. A business doing that work can't rely on the "not for gain" defence, though there's an exception for repairs after an accident or breakdown, where repairs on the spot were necessary and were done within 72 hours (or later with the council's authorisation) [1]. That's one good reason to ask for a driveway or private off-road space for planned work.
So add a short line like: "For servicing and planned repairs we need the car on a driveway or private off-road space. Broken down? Get in touch and we'll tell you what we can do." Keep it simple and accurate; you're explaining how you work, not giving legal advice.
3. Prices people can understand
Many drivers worry about the bill. "From" prices for your most common jobs, such as a full service or front brake pads, take some of the worry away.
Whatever you show, make the full price clear. Government guidance on the Digital Markets, Competition and Consumers Act 2024 says that when you set out a product and its price, the full price has to be given [2]. So if you charge a call-out fee, show it next to your prices rather than adding it at the end.
Two more points worth getting right:
- Card fees. You can't charge consumers an extra fee for paying by most debit and credit cards [3]. If you take cards, don't advertise a card surcharge.
- Instant quotes. If your prices are predictable, an instant quote calculator can give drivers a rough figure before they ask.
4. Old oil, filters and batteries
Mobile work produces waste, and much of it is hazardous. GOV.UK lists car oil, batteries and chemicals such as brake fluid as examples of hazardous waste [4].
If you take that waste away in your van, you're transporting waste. In England, a business that transports waste must register as a waste carrier, and it can face an unlimited fine if it doesn't [5]. Registration is usually free if you only carry waste you produce yourself [5]. Once registered, your details appear on the public register [5].
A line on your site such as "We take old oil, filters and batteries away for proper disposal. Waste carrier registration: [your waste carrier registration number from the Environment Agency public register]" answers a question careful customers have, and it shows you do things properly. (Scotland, Wales and Northern Ireland have their own registration processes [5].)
5. What you promise, and what the law already promises
By law, every service you supply to a consumer must be done with reasonable care and skill [6]. That's your customer's right whatever you write.
So don't sell it as an extra. The government's guidance says you mustn't pretend consumers' statutory rights are a distinctive part of your offer [2]. If you give a real guarantee on parts or labour, say exactly what it covers and for how long. If you don't, leave it out.
6. The areas you really cover
Be specific: "Based in Bolton, covering Farnworth, Westhoughton, Horwich and the surrounding area." Customers want to know straight away whether you'll come to them.
Two things to avoid:
- A long block of town names at the bottom of the page. Google's spam policies list "blocks of text that list cities and regions that a web page is trying to rank for" as keyword stuffing [7].
- Near-identical pages for every town. Google treats pages built to rank for similar searches, including pages targeted at specific cities that funnel users to one page, as doorway abuse [7].
If you use a Google Business Profile, Google's guidelines say a business that travels to customers should set a service area and hide its address, for example if it's run from home [8]. Our Google Maps guide walks through it.
7. Booking that works on a phone
Around 53% of UK web traffic came from mobile phones in September 2026, according to StatCounter [9]. Plenty of your customers will be looking you up on the driveway next to a car that won't start.
Keep the form short and ask for what you need to quote:
- Name and contact details
- Postcode
- Registration number, or make and model
- What's wrong, in a few words
- Whether there's a driveway or off-road space
Put a tap-to-call button and your email address near the top, and let people attach a photo of a warning light if they want to.
8. Genuine reviews
Reviews do a lot of the trust-building that a forecourt would. Ask happy customers for one and send them a link. Never write your own or buy them, and don't offer anything in return. UK law bans fake reviews and reviews that hide that they were incentivised [10]. Our guide shows how to ask well: How to Get More Google Reviews (Without Being Pushy).
Quick checklist
- [ ] The jobs you do on site, and the ones you don't
- [ ] Where the car needs to be for planned work
- [ ] "From" prices, with any call-out fee shown up front
- [ ] How you deal with old oil, filters and batteries, and your waste carrier number
- [ ] Real guarantees only
- [ ] The areas you really cover, written for people
- [ ] A short booking form, tap-to-call and email near the top
- [ ] Genuine reviews
How Yesmo can help
We build websites for mobile mechanics and garages entirely by email. See web design for garages, or read our garage website guide if you have a workshop too. Working around Bolton? See web design in Bolton. On our prices page:
- Starter (from £549, see /pricing/ for current offers): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, and you can edit it yourself (with an active Care plan).
- Add-ons: online booking on Starter (£75), an instant quote calculator (£150) and an extra area page (£50).
- Build times, once we have your content: Starter 7 calendar days, Business 14 working days.
- Hosting isn't free: every website we host is on Care (£29/month, hosting included) or Care Plus (£49/month), with a 12-month minimum from launch, or on Pay Monthly from £59/month, see /pricing/.
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you do. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal advice.
Sources
Checked 28 Oct 2026. 1. legislation.gov.uk, Clean Neighbourhoods and Environment Act 2005, section 4 (Repairing vehicles on a road): https://www.legislation.gov.uk/ukpga/2005/16/section/4 2. GOV.UK (CMA), "What businesses need to know about unfair commercial practices" (updated 3 December 2025): https://www.gov.uk/government/publications/what-businesses-need-to-know-about-unfair-commercial-practices/what-businesses-need-to-know-about-unfair-commercial-practices 3. legislation.gov.uk, Consumer Rights (Payment Surcharges) Regulations 2012, regulation 6A: https://www.legislation.gov.uk/uksi/2012/3110/regulation/6A 4. GOV.UK, "Hazardous waste": https://www.gov.uk/dispose-hazardous-waste 5. GOV.UK, "Register or renew as a waste carrier, broker or dealer (England)": https://www.gov.uk/register-renew-waste-carrier-broker-dealer-england 6. legislation.gov.uk, Consumer Rights Act 2015, section 49: https://www.legislation.gov.uk/ukpga/2015/15/section/49 7. Google Search Central, "Spam policies for Google web search" (doorway abuse; keyword stuffing): https://developers.google.com/search/docs/essentials/spam-policies 8. Google Business Profile Help, "Guidelines for representing your business on Google": https://support.google.com/business/answer/3038177?hl=en-GB 9. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 10. legislation.gov.uk, Digital Markets, Competition and Consumers Act 2024, Schedule 20, paragraph 13: https://www.legislation.gov.uk/ukpga/2024/13/schedule/20