Roofing has a trust problem that isn't your fault. Customers can't see what's happening up there, the jobs are expensive, and most people have heard a story about a cowboy roofer. So before anyone in Bolton, Bury or Wigan picks up the phone to you, they want to be reassured.
A good roofer website does that quietly and quickly. Here's what to include.
1. Say what you do, where, and how to reach you
The top of your homepage should answer three questions in seconds:
Roofer in Bolton. Re-roofs, repairs, flat roofs, chimneys, fascias and gutters across Bolton, Bury and Wigan.
Underneath, put a clear way to get in touch: a phone link, an email link or a short form. Put the same trade and town in your page title, for example "Roofer in Bolton | Smith Roofing". Our local SEO guide explains why that helps.
2. Separate urgent repairs from planned work
Roofing customers come in two moods:
- "Water's coming through the ceiling." They need to know quickly whether you do urgent repairs, and how to reach you.
- "We're thinking about a new roof next year." They want to take their time, look at your work and get a quote.
Give each its own clear route. Only promise response times you can actually keep.
3. Photos of your own work: lots of them
Because customers can't see the roof, your photos are the proof. Use your own photos, not stock images:
- Before, during and after shots of re-roofs
- Close-ups of tidy flashing, ridge work and leadwork
- Flat roofs, fascias and guttering
- Your van, your team and the skip
A line under each, such as "Full re-roof, terraced house, Farnworth", is enough. Get the homeowner's permission before you show a recognisable house or street.
4. Show registrations customers can check
This is where an honest roofer stands out.
Replacing a roof covering is building work. The government lists CompetentRoofer and NAPIT as the authorised competent person schemes for replacing roof coverings on pitched and flat roofs [1]. Registered installers can self-certify that work, rather than the homeowner arranging a building control inspection [1].
On your website:
- Show a scheme or trade body logo only if you're genuinely a member, and keep it current
- Link to your entry on the official register, so customers can check it themselves
- Explain it simply: "We're registered, so we can self-certify re-roofing work and you'll get the paperwork."
Never claim a membership you don't hold. Misleading claims damage trust and can break consumer protection law.
5. A page for each main service
One long list is easy to skim past. Give your main jobs their own page:
- Re-roofs (pitched)
- Flat roofs
- Roof repairs and slipped tiles
- Chimney repairs
- Fascias, soffits and guttering
On each page, explain what's involved, what affects the price, and roughly how long it takes.
6. Be clear about quotes and prices
You don't need a price list, but customers like to know how quoting works:
- Is the quote free?
- Will you visit, or can they send photos first?
- What affects the price (roof size, access, scaffolding, materials)?
If you're comfortable, "from" prices for small jobs such as gutter clearing help people decide to get in touch.
7. Make it work on a phone
More than half of UK web traffic now comes from mobile phones: around 54% in September 2026, according to StatCounter [2]. Someone with a leak is very likely to be on their phone. Keep contact details near the top, use big buttons, and keep the quote form short.
8. Areas you cover, without copy-paste pages
List the towns you really work in. If you add separate area pages, make each one genuinely different, with real jobs you've done there. Near-identical "Roofer in [Town]" pages can fall foul of Google's spam policies on doorway abuse [3].
9. Genuine reviews
Ask every customer for a review, make it easy with a direct link, and never offer anything in return. Our guide explains how: How to Get More Google Reviews (Without Being Pushy).
Quick checklist
- [ ] Trade, towns and contact details at the top
- [ ] Separate routes for urgent repairs and planned work
- [ ] Lots of your own photos
- [ ] Registrations shown only if held, and linked to the register
- [ ] A page for each main service
- [ ] How quoting works
- [ ] Phone-friendly, with a short form
- [ ] Areas covered, without copy-paste pages
- [ ] Genuine reviews
How Yesmo can help
We build websites for roofers entirely by email. See web design for roofers. On our prices page:
- Starter (£549): up to 5 pages, a contact form, a map, and set-up to show in local Google searches.
- Business (£999): up to 10 pages, copywriting, booking or enquiry forms, a gallery, and you can edit it yourself (with an active Care plan).
- Add-ons: an instant quote calculator (£150) and extra area pages (£50 each), written for that place.
- Build times, once we have your content: Starter 7 calendar days, Business 14 working days.
No VAT to add: prices are final.
Email hello@yesmo.co.uk with your business name, town and what you do. You'll get a free proof, usually within 2 working days. No calls needed.
This article is general guidance, not legal advice.
Sources
Checked 25 Oct 2026. 1. GOV.UK, "Competent person scheme: current schemes and how schemes are authorised" (replacement of roof coverings; updated 17 Sep 2026): https://www.gov.uk/guidance/competent-person-scheme-current-schemes-and-how-schemes-are-authorised 2. StatCounter, Desktop vs Mobile vs Tablet market share, United Kingdom, September 2026: https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-kingdom 3. Google Search Central, "Spam policies for Google web search" (doorway abuse): https://developers.google.com/search/docs/essentials/spam-policies